Quick dose of brutal honesty: It takes time, skill, and a healthy dose of trial-and-error to create Facebook ads that deliver the absolute best results for your unique wellness business. In this post, we’ll give you an overview of some important basics and a few strategies to try, basically a very solid jumping-off point. BUT you’ll need to be patient and persistent as you fine-tune your execution. We can’t promise you’ll be a Facebook ads guru after this one read, but we’ll definitely teach you how to build meaningful ads that support your products, programs, or services.

There are a lot of Facebook Pixel resources floating around the Internet, but many of them are overly complicated and weirdly vague. (What’s up with that?)

When we recently announced that Namastream teachers could begin installing a Facebook Pixel on their studio sites, we were immediately peppered with eager questions from our community. How should they do this? Is it essential? What are the benefits? How will it help them grow their online businesses? And just what the heck IS a Facebook Pixel anyway?